Sans Paper Product Catalog
This catalog is the brochure for Sans Paper, a paper mill which uses post consumer products to create it's lines of paper. I came up with the taglilne, "Lets make a change", which focuses on the change your are creating in the environment when you purchase their products.
The logo is a direct result of the idea behind, "let's make a change", by designing a origami paper tree as their logo, it helps the viewer connect building the origami with giving back a tree to the environment.
The four books show the different lines of paper and the bi-products from which they are made of. Rubberized Paper - Tires, Bamboo Paper - Bamboo, Craft Paper - Fallen Dead Leaves, Recycled Paper - Post Consumer Materials. In carrying on with the theme on the inside pages, I decided to show an image which was a result of pollution and then on top of that added a small pullout window in which once you opened the problem from the outside was gone by the viewer making the change of opening the window. The quotes on the outside images lent itself to the problem being solved by sans paper investing in being green.
The slip cover was also about making a change. You have two slip covers, one which had a toxic and polluted area which transformed to a nice clean environment once you slipped out the toxic environment cause a change.
